NMA Archive
A well known and much discussed component of producing effective paid search campaign management is testing, with the ultimate aim of improving the performance of keywords towards a better ROI or a lower CPA.
There are a number of approaches to this that can be effective, though in my opinion we find there’s one specifically that provides real value for our clients.
Read more...
by Luke Boudour
10 May 2013 09:38am
0 comments
A couple of weeks ago, I wrote a blog on how the new Microsoft WSRD data was impacting email marketing. For webmail accounts managed by Microsoft, WSRD data is increasing effecting whether your email goes to junk, or into the inbox.
These accounts relate to quite a high percentage of some retailers' email lists (50%+) so how Microsoft treats your mail can have a large impact on the revenue you make from email.
In order to ensure your emails stay in the inbox, this post takes you through developing the customer relationship and increasing user engagement through producing a welcome/nursery programme.
Read more...
by Tim Roe
08 May 2013 10:38am
1 comment
Congratulations to our very first #TheDigitals Super Star of the Week: @WillPScott!
In his own words, Will is a "Self confessed geek, working in online/social media" and has certainly worked his social to acheive this lofty and much-coveted position by being an all-star social sharer this week, promoting the biggest and best awards in Digital to his followers and creating genuine engagement (that means no hashtag spamming, plenty or ReTweets and genuine mentions).
Congratulations Will!
Want to be a future superstar? Read on...
Read more...
by Matt Owen
01 February 2013 10:26am
0 comments
Over the past few days, you may have noticed #TheDigitals hashtag popping up regularly on Twitter.
If you don’t know what The Digitals are then go find out now! (Don’t worry, we’ll wait)
We love it when people share our stuff, but there’s more to this than just an engaged audience; We’re running a leaderboard to help spread the word about the biggest, brightest awards in digital and we want your help!
Of course, this is social media we’re talking about, so there has to be a prize right? You betcha there is...
Read more...
by Matt Owen
31 January 2013 10:42am
0 comments
new media age has been providing the latest trends and techniques to the digital marketing community for over 17 years, throughout the dotcom era and into the current digital landscape. Throughout this time, nma has always been at the very heart of the industry.
Read more...
by NMA Staff
30 November 2012 10:00am
0 comments
Some of you might recall that the dawn of the mobile internet in the late 1990s was heralded by a series of TV ads from BT Cellnet showing a computerised ‘netman’ surfing through the Matrix-like workings of the net.
Read more...
by NMA Staff
30 November 2012 09:00am
0 comments
Sam Barnett, CEO, Struq.
Read more...
by NMA Staff
30 November 2012 00:00am
0 comments
By James Grant, country manager, Vindico UK
Read more...
by NMA Staff
30 November 2012 00:00am
0 comments
Sky’s addressable advertising product AdSmart will not cannibalise existing TV advertising but provide a powerful new route to market for “new-to-TV” advertisers, according to director of Adsmart and commercial Jamie West.
Read more...
by NMA Staff
30 November 2012 00:00am
0 comments
On the last ever day that new media age exists as a website, Justin Pearse, editor of NMA from 2007 to July 2012, and Mike Nutley, editor-in-chief 2007-2011, return to reflect on their experience at the helm of one of the digital industry’s leading titles.
Read more...
by NMA Staff
30 November 2012 00:00am
0 comments
