NMA Archive

Has #Facebook just become #Twitter?

The hash has been around for a very long time, it's always riding the zeitgeist, a trendy so and so. One small symbol has come to represent instant access to topics of interest, in the here and now.

Utilised by Twitter for years, Facebook have now introduced it. This is no small addition to Facebook. It actually has very significant consequences.

Is Facebook about to become Twitter? Will it steal Twitter's real-time, instant access USP? And will it add a whole new dimension to its behavioural targeting capability?

by Karl Havard 19 June 2013 13:25pm 1 comment

Transformation in digital marketing: five ways to work

It is not so much a revolution but a rapid evolution and digital transformation.

The growth of digital media, the convergence of paid, owned and earned media practices and the rapid growth and adoption of mobile and video have fueled change in the way we work in 2013.

If you add to this equation the technological changes and innovation and the catalyst that is social media and content marketing it becomes apparent that dealing and adapting to change is a digital marketing necessity rather than the option that it used to be.

by Andy Betts 30 May 2013 11:51am 2 comments

How do you improve your perfect PPC account? Simultaneous positional testing

A well known and much discussed component of producing effective paid search campaign management is testing, with the ultimate aim of improving the performance of keywords towards a better ROI or a lower CPA.

There are a number of approaches to this that can be effective, though in my opinion we find there’s one specifically that provides real value for our clients.

by Luke Boudour 10 May 2013 09:38am 0 comments

How to get your emails into the Hotmail inbox. Step one: welcome new subscribers

A couple of weeks ago, I wrote a blog on how the new Microsoft WSRD data was impacting email marketing. For webmail accounts managed by Microsoft, WSRD data is increasing effecting whether your email goes to junk, or into the inbox.

These accounts relate to quite a high percentage of some retailers' email lists (50%+) so how Microsoft treats your mail can have a large impact on the revenue you make from email.

In order to ensure your emails stay in the inbox, this post takes you through developing the customer relationship and increasing user engagement through producing a welcome/nursery programme.

by Tim Roe 08 May 2013 10:38am 1 comment

Presenting our first #TheDigitals superstar of the week: @WillPScott

Congratulations to our very first #TheDigitals Super Star of the Week: @WillPScott!

In his own words, Will is a "Self confessed geek, working in online/social media" and has certainly worked his social to acheive this lofty and much-coveted position by being an all-star social sharer this week, promoting the biggest and best awards in Digital to his followers and creating genuine engagement (that means no hashtag spamming, plenty or ReTweets and genuine mentions).

Congratulations Will!

Want to be a future superstar? Read on...

by Matt Owen 01 February 2013 10:26am 0 comments

#TheDigitals Leaderboard: Get involved and help judge the biggest awards in digital

Over the past few days, you may have noticed #TheDigitals hashtag popping up regularly on Twitter.

If you don’t know what The Digitals are then go find out now! (Don’t worry, we’ll wait)

We love it when people share our stuff, but there’s more to this than just an engaged audience; We’re running a leaderboard to help spread the word about the biggest, brightest awards in digital and we want your help!

Of course, this is social media we’re talking about, so there has to be a prize right? You betcha there is...

by Matt Owen 31 January 2013 10:42am 0 comments

New media age archive to move to Econsultancy

new media age has been providing the latest trends and techniques to the digital marketing community for over 17 years, throughout the dotcom era and into the current digital landscape. Throughout this time, nma has always been at the very heart of the industry.

by NMA Staff 30 November 2012 10:00am 0 comments

Opinion: It’s everyone’s job to ensure clients aren’t sold a 4G pipedream

Some of you might recall that the dawn of the mobile internet in the late 1990s was heralded by a series of TV ads from BT Cellnet showing a computerised ‘netman’ surfing through the Matrix-like workings of the net.

by NMA Staff 30 November 2012 09:00am 0 comments