ASOS has launched its first transactional smartphone apps after its mobile revenues increased 800% in the past 12 months.

The ASOS app is free to download, available on both iPhone and iPad, and lets users synchronise their shopping baskets directly from their mobile devices.  

The app also has an offline browsing function and shows up-to-date stock availability.

Additional features include a search and locate function that lets users find local drop-off points for returns, as well as the ability to look up their previous searches.

An ASOS spokesman told new media age the company was working on similar launches for other mobile platforms, such as Android, although launch dates have yet to be confirmed.

The release comes a month after the online retail company launched its ASOS magazine app, which was its first dedicated app launch (nma.co.uk 2 August 2011).

James Hart, ASOS’ ecommerce director, said, “Following year-on-year growth of over 800% in mobile revenue… We decided to…  release these first apps, so that their foundations were rock-solid, thereby allowing us to develop and improve the experiences at pace.”

ASOS kicked-off its mobile strategy in the second half of last year with the launch of its mobile site, which was generating over £1m a month in revenue by the end of the year (nma.co.uk 27 January 2011).