MTV’s sexual health charity MTV Staying Alive has partnered with iCondom to launch a mobile app and help raise awareness of using condoms among teens.
MTV is using the app to crowd source information to create a source of information about retailers and machines that stock condoms.
The app uses GPS location technology to give users information about where their nearest stockist is, so that teens find it easier to get hold of condoms out and about and practise safe sex.
MTV is hoping the crowd sourcing will be an ongoing feature in the app as it is calling on users to update details such as whether machines are out of order, or shops have run out of stock.
Georgia Arnold, senior vice President, MTV Networks International and executive director of the Staying Alive Foundation, said, “We have partnered with iCondom with the ambition to make it easier for more people around the world to source condoms and reduce the transmission of HIV and STIs. A percentage of money made from the app will go towards Staying Alive Foundation grants which are awarded to young people working to prevent HIV in their local communities.”
The campaign will be supported by 30 second TV ads, broadcast on MTV’s channels globally, to encourage teens to get involved and download the free app.