Virgin Media is letting its subscribers access music streaming service Spotify via TV and PC.
It’s the first time Spotify has struck a deal that enables its service to be accessed across multiple platforms. The TV service will be accessed via an app, created jointly by Spotify and Virgin Media.
Virgin Media will be offering Spotify’s two ad-free subscription tiers: the £4.99 online-only Spotify Unlimited and the £9.99 Spotify Premium, which also grants full access to its music library via mobile.
Virgin Media customers will be prompted with special offers to sign up, while those who are already Spotify subscribers can keep their existing accounts and access the service when it launches in the next few months.
Spotify has also been rumoured to be forging stronger ties with Facebook, with reports suggesting the two companies are planning a music dashboard so Spotify can be accessed directly from the social network (nma.co.uk 20 June 2011).
Last month the company secured almost $100m from investment firms, which it said would be used to fund its international launch, including the US.
Spotify had planned to enter the US earlier but delays in agreeing deals with the four major record labels had reportedly slowed the process. Spotify now has vacancies including HR and office manager listed on its website, suggesting a US launch is imminent.