The driving force for the development of the Internet as a consumer driven revenue source continues to be an ever-increasing level of household Internet access. According to Jupiter MMXI, the number of households online is expected to grow from 43.4m in 2

The driving force for the development of the Internet as a consumer driven revenue source continues to be an ever-increasing level of household Internet access. According to Jupiter MMXI, the number of households online is expected to grow from 43.4m in 2001 to 71.6m in 2005, an increase in penetration from 27% to 43%.