Fee Income for the new media age Top 100 UK interactive agencies has reached £1.02bn, an increase of 14.5% since the last guide in 2010.
The last new media age Top 100, published in September 2010 (nma.co.uk 23 September 2010), saw the Top 100 Interactive Agency fee income total £872m and has since grown by 14.5% to hit the £1.02bn mark for the first time.
SapientNitro has retained the top spot as the largest UK interactive agency by fee income, followed by Lbi, AKQA, Engine and Detica. To see the full list of agencies and read the guide click through to the digital booklet here.
The top media agency by UK billings from digital media was Aegis Media UK, followed by MediaCom, Mindshare Media, MEC and Essence.
As well as providing financial details, agencies also detailed who they considered the most influential interactive agency and the most influential digital people.
Taking the top spot on the most respected agency list, not long after WPP announced it had acquired the agency, was AKQA, followed by BBH, Dare, Droga5 and Fortune Cookie.
Top of the most influential people list is Fortune Cookie CEO Justin Cooke, followed by Google Creative Lab creative director Iain Tait, Ogilvy Group UK VP Rory Sutherland, AKQA chairman Ajaz Ahmed and Isobar global MD Mark Cridge.
For more information, including a ‘Ones To Watch’ list of the agencies to keep an eye on in 2012 visit the online booklet.