Marks & Spencer, Tesco and Next are three of the top-ranking m-commerce sites in a recent poll by mobile web analytics company Keynote.
The company’s mobile retail index ranked a series of global m-commerce sites and listed the three UK retailers in its top five (see below).
The sites were ranked on various KPIs, including the site’s load time and success rate of usage sessions over cellular networks, and found that Marks & Spencer achieved full marks.
Tesco’s m-commerce site scored 990 out of a potential 1,000, finishing in third place, while Next’s page finished immediately after with a score of 986.
John Lewis’ site was ranked joint seventh with a score of 979 and an average load time of 6.5 seconds.
The industry average for home page load time was 9.6 seconds with a 92.72 success rate, according to Keynote (see chart below).
Nick Taylor, CEO of m-commerce specialist Usablenet, which powers the M&S, Tesco, Next and John Lewis sites, said the study showed that the UK is the leading m-commerce market.
- Load Time is the average time in seconds it took to download the web site to the mobile phone
- Success Rate is the percentage of time the website successfully downloaded the complete content to the mobile phone
- A combined score is created (equally weighting their response and reliability). The higher the score, the more high quality the site is technically. The distance between sites (in terms of their response and reliability) is represented by the distance between scores