Jaeger has debuted a transactional mobile site ahead of an anticipated 80% increase in m-commerce revenues within the next six months.
The site contains a one-click-checkout function for registered users who can also use their mobiles to update their online shopping baskets.
The luxury fashion brand appointed DesignUK to overhaul its site for mobile usage, including a streamlined product-browsing section, as part of a renewed multichannel shopping strategy.
Belinda Earl, Jaeger Group’s CEO, said the launch was intended to accommodate multiple device-type users and was prompted by user demand.
Jaeger decided to launch the site after visitors from mobile devices, including tablets, to its website doubled since January to eventually generate 8% of all sales.
Leigh Whitney, DesignUK’s MD, said, “In just nine weeks we have created a feature-rich site using the latest technology that importantly also lets users shop in multiple currencies.”
The launch comes as consumer research from dotCommerce revealed that half of dedicated mobile websites from selected retailers didn’t load properly when tested on Android devices.
The benchmark study, called Hitting the Mobile Checkout, indicated that only a third of the 12 surveyed retailer sites were mobile-optimised. Each site was marked against 22 criteria across eight categories, such as ease of use, security and integration with other marketing.
The survey indicated widespread dissatisfaction with each of the sites’ checkout and payment functions, each receiving average scores of 27% and 22% respectively.
The Boots and New Look sites were the top-rated outlets among the consumer panel with both brands receiving an average score of 75 and 68 respectively (see list below).