Miramax is the latest studio to sign a content deal with US video streaming brand Netflix, ahead of its UK launch next year.
Miramax, the film studio behind films including Pulp Fiction, The Talented Mr Ripley and Gangs of New York, follows Lionsgate and MGM by signing a content deal to stream films on the UK Netflix Service (nma.co.uk 14 November 2011), although it is not yet clear how much of its back catalogue will be available.
Netflix streams TV and film content over connected TVs, tablets, games consoles, computers and mobile phones.
For Miramax, the deal is part of a long term strategy to expand its digital distribution partners.
Speaking to new media age at the MIPCOM conference in France earlier this year, Miramax CEO Mike Lang said connected TV would also be a focus (nma.co.uk 4 October 2011).
“We’ve had lots of conversations with Google, not only about its TV platform but also YouTube and its Android platform,” he said. “It would be an incredible partner. It would bring significant scale and a great ad platform, and we like the idea of providing more free, ad-supported content on digital platforms.”