Dale Lovell, MD, Search News Media

The introduction of Google Instant has had an impact on many search agencies’ strategies (Cooper on Search nma.co.uk 10 September 2010).

Initial outcomes suggest certain long-tail keywords may suffer and the ranking of popular keywords will be more important. But the need for fresh, engaging content is likely to remain.

Exclusive daily online content is one of the few ways to encourage natural brand engagement by organically targeting relevant keywords. It builds natural links and social media interaction - a clear winner when it comes to SEO, too.