Apple is poised to launch an update to its AppleTV service and unveil an updated music services portfolio, according to reports from the US.

It’s reportedly in negotiations with US TV networks, including News Corp’s Fox, to launch an ad-funded TV service, and will give iTunes customers the option of renting programmes rather than buying them.

The revamp of AppleTV is also expected to include an updated set-top box that connects to the iTunes Store.

Meanwhile, the company has invited the US media to an event next week where it’s expected to announce updates to its music services.

However, it’s unclear if the announcement will include a revamp of the iTunes Store or an updated line of iPods in the run-up to the Christmas shopping season.

Apple purchased cloud-based music service Lala last year only to close it, prompting speculation that it will incorporate the online music streaming service into iTunes.