Search and social conversion agency Tamar has appointed Colin Smith as associate director of insight and analytics, reporting to CEO Tanya Goodin. Smith co-founded analytics consultancy Guru Web Consultancy in 2003, before which he worked at DirectGov and UK Online as a CRM manager. Prior to that he was customer service operations manager at Tesco.
Recruitment specialist Direct Recruitment has appointed Katherine Brashaw, previously new media manager at charity RNID, as digital consultant.
Marketing agency B2Group has appointed Steve Arnison as sales director. He was previously strategic sales director at consultancy Dun & Bradstreet. He will report to recently appointed MD Dave Craft, who joined from digital agency EHS 4D Discovery.
Media agency MEC has appointed Shane O’Byrne as social media director and Sascha Ehrentraut as search manager for global solutions. O’Byrne is founder of social media agency DBM Group, while Ehrentraut was search manager at Aegis Media.
Personalised retargeting specialist Criterio has hired Paddy Lynch as director of agency sales. He was senior business development manager at Microsoft Xbox Live.
Full-service digital agency Twentysix has recruited Liz Cable as head of social media. She was previously MD of social media consultancy Reach Further.
Mobile marketing company Upstream Systems has appointed Assaf Baclu as VP of product management. He was previously senior director of product strategy at software provider Nuance Communications.
Digital agency KMP Digitata has recruited Michelle Collins as client services manager. She joins from Flame Digital where she was business manager.
Integrated agency Lida has appointed Jonathan Goodman as group account director. He joins from agency Kitcatt Nohr Alexander Shaw where he was account director.
Social media agency Nudge has hired Geoff Hughes as account director. He was treasurer of the Facebook Developer Garage London event.
O2 UK has hired James Le Brocq as MD of financial services. He was a consultant at Northern Rock prior to his appointment.
Lead-generation and email marketing specialist Intela has recruited Luke Pursey as UK MD. He was previously co-founder and MD of lead-generation agency Clash-Media.