new media age has made online access to all its magazine content, apart from opinion, paid-for only.

Comment from the magazine, including columnists such as Mark Cridge, Richard Huntington and Nigel Walley, will remain free, in addition to weekly new media age staff columns Farber on Mobile, Bearne on Media and Cooper on Search. Daily breaking news will also remain free for seven days.

“Like all other publishers, we’re experimenting with paid-for models online,” said editor Justin Pearse. “While previously lead stories from the magazine were accessible for free, we’re confident this content, together with the analysis our site provides to the industry, is worth paying for.”

The move is part of the title’s phased strategy to introduce a range of premium content and services to add value to bundled subscriptions.

Emap last week announced it was to move all its B2B magazines behind a paywall.

The Financial Times, which already has a hybrid charging model, plans to introduce a pay-per-article model (nma 7 August 2009). News Corp head Rupert Murdoch has made several announcements about his plans to introduce paywalls across titles including The Sun and Times Online.