Jamie Oliver has launched an interactive tablet edition of Jamie Magazine after partnering with FutureFolio, Future’s proprietary digital publishing tool.

The publisher’s editor of digital editions, Andy Lowe, told new media age that it was beginning to have “conversations” with other publishers about licensing the tool in July (nma.co.uk 12 July 2012).

Jamie Magazine, the celebrity chef’s food and lifestyle title, has been re-imagined as a fully HD interactive edition with a step-by-step mode allowing users to follow along as they cook, the ability to create personalised and emailable shopping lists direct from recipes, videos and additional photography.

Jamie Oliver added, “There’s a great function where you can ping your favourite recipes over to friends and there’s also a shopping list creator for when you’re out and about at the shops – it’s all really useful stuff. And there’ll be video content too, whether it’s behind the scenes stuff from our latest shoot or some travel reportage to go with our city guide stories.”

The interactive edition was developed in 12 weeks and is available to download from Apple Newsstand today. The Jamie Magazine app is free to download and contains a sample edition. The full version is priced at £3.99 per month, £15.99 for a six month subscription, or £29.99 for a year.

More to follow.