Key people moves in the industry.
BBC Worldwide has appointed former CTO and CIO of the Financial Times, Michael Fleshman (right) SVP consumer digital technology within its consumer digital business, which is overseen by managing director and EVP of digital, Daniel Heaf. Fleshman will be responsible for developing the technology needed to further boost BBC Worldwide’s digital revenue. He will be in charge of technology including Global iPlayer, TopGear.com and BBCShop.com. Fleshman will be based in the UK and will work with teams in the UK, New York, Singapore and Oakland.
Mike Buckley has been promoted to head of agency sales at Microsoft Advertising. His new role will involve the trading elements of his previous position as head of trading, in addition to product specialist responsibilities, absorbing the former head of agency sales role held by Jon Lewen until August last year. He will report to Simon Davies, sales director, Microsoft Advertising and Online UK.
AKQA has named Matthew Bagwell (left) as head of strategic services. In this newly-created role, Bagwell will be responsible for the development and management of AKQA’s strategy services reporting to VP Guy Wieynk. He was previously chief strategy director at EMC2 and head of experience at Conchango.
Guardian Media Group has appointed Nigel Morris, chief executive of Aegis Media Americas and Aegis Media EMEA, as a non-executive director. Morris recently led the team that secured an ad account with General Motors and in 2003 he became the first CEO of Aegis Media’s digital agency network Isobar.
Creative agency gyro had appointed Nick Jefferson (right) managing director of its London office, taking over from Claire Wright who left the company in June. He will report to gyro’s global chief executive and chief creative officer Christoph Becker. Jefferson is the former CEO of branding and creative agency Corporate Edge, prior to which he was head of corporate communication agency Likemind.
Gary Cole, former commercial director of O2 Media, has joined digital and integrated media recruitment agency Ultimate Asset as partner in its executive search division. Cole helped O2 Media towards its partnership with Vodafone and Everything Everywhere. The executive search division is designed to complement Ultimate Asset’s core business in the digital and integrated media recruitment sector.
TagMan has appointed Ron Brien (left) SVP global marketing, responsible for driving brand awareness, demand generation and product marketing for TagMan and its products and services. He joins from his role as VP of marketing and alliances at SaaS ecommerce company Venda and previously held roles at Omniture and RightNow Technologies.
Children’s publisher Egmont UK has hired Stephanie Gould in the newly-created role of digital publisher. She will lead Egmont’s digital team in the UK and work across the publisher’s three book and magazine divisions, reporting to the head of the UK business Rob McMenemy, senior VP, Egmont English Language & Central Europe. She joins from her role as head of Disney Online Studios where she was responsible for virtual worlds across EMEA and led the launch of Club Penguin in Europe. Before that she developed the digital online and interactive TV content strategy to support the launch of Cbeebies.
Vibrant Media has named Sam Pattison as head of UK sales. He joins from Unanimis Consulting where he was UK sales director, and earlier head of UK agency sales. He was also previously group head of advertising at Workthing.com, part of the Guardian Media Group.
WPP’s marketing technology company 24/7 Media has appointed Emily MacDonald (right) director of platform engagement in London. She has previously worked at Microsoft and News International, as well as holding consulting roles with AOL and Yahoo. In her new role she will develop European strategy for the 24/7 technology platform. Meanwhile, Lisa D’Avella has joined the account management team in New York as account manager.
Global digital marketing agency 7thingsmedia has appointed Reena Rai (left) client services director, reporting to performance director David McDermott. Rai has been tasked with managing all client activity and the development of the account management team across all digital channels. She joins 7thingsmedia from her previous role as online marketing manager at multi-channel fashion retailer, Phase Eight, where she was responsible for digital strategy, including affiliate marketing, CRM, email, PPC, SEO and social media.
Hide&Seek has appointed Mark Sorrell development director. He is the former games director at Somethin’ Else and was responsible for projects at the intersection of TV and games at Quiz TV, Sky Games, FremantleMedia’s Screenpop and Somethin’ Else, including brands such as Countdown, Scrabble, Ben 10 and The Premier League. His appointment comes as the agency expands into the US, with former development director Margaret Robertson becoming director of Hide&Seek New York.
Telefónica Digital has hired Ingo Schneider as director of m-commerce and joint ventures, responsible for identifying new business opportunities. He joins from his role as VP of access management at Deutsche Telekom. Following EU clearance of the Oscar joint venture in the UK, Schneider will have a particular focus on replicating this model in other Telefonica markets.
Mobile marketing agency Sponge has named ex-DraftFCB creative director Matthew Maxwell as its creative director. At Sponge, Maxwell will be responsible for the creative direction of brands’ mobile strategies. Clients include Coca-Cola, McDonalds, adidas, Barclays and AutoTrader.
Emakina Group and Metia Group, two independent full service digital marketing agencies, have formed a strategic partnership, letting them provide a local presence to execute digital marketing programmes in the USA, UK, France, Belgium, Netherlands, Switzerland and Singapore, through a combined workforce of 600 digital marketing professionals.