It was a positive day for digital content after Everything Everywhere launched 4G brand EE and b2b music streaming service Omnifone announced its first profits.

In the same day Everything Everywhere has launched a new brand EE to push its forthcoming super fast mobile services and b2b music streaming company Omnifone has announced its first profits, buoyed by three major launches this year.

Omnifone CEO Jeff Hughes believes that its first year of profits is only the start of a steep curve in people paying for music streaming subscriptions with boosts coming from the uptake in new technologies such as 4G.

He said a key growth area for the company will be expanding out into different formats, the first likely being music videos, as they would fit most easily into the existing platform.

Video will require faster speeds and mobile while video is growing, both in terms of consumption and ad revenues, it is limited by bandwidth.

Both YouTube and the BBC have recently launched products based on insights into how many people are consuming videos on their respective platforms.YouTube has said its YouView formats will launch onto mobile and the BBC has announced a new iPlayer download service for mobile, so that people can watch video content on the go.

There is still a long way to go and 4G is not the answer to all of the media and content industries woes around digital, but it will create a significant opportunity for most.