NMA viral ad chart: Samsung leads Paralympics chart

by NMA Staff 05 September 2012 00:00 0 comments Print

During the Olympics the ad chart was dominated by P&G and Adidas but during the Paralympics it is Samsung, BP and Sainsbury’s taking over the chart.

In the new media age Olympics ad chart P&G amassed an enormous 57.5% of the total shares tracked across the ads. (nma.co.uk 17 August 2012). With the Paralympic now underway it is other sponsors and partners including Samsung, Channel 4, Sainsbury’s and BP who are dominating. See the full chart here.

The chart tracks branded video content officially or unofficially tied to the Olympics that is produced or distributed in the UK and is based on the amount of times content has been shared on Facebook, Twitter and in the blogosphere.

The top ad ‘Sport doesn’t care where you come from’ is for Samsung and has been shared 71,491 times so far and watched a total of 2.6m times. Following that is Channel 4’s ad promoting its coverage of the Paralympics with 645,684 views and 55,070 shares overall so far.

In third place, after over a week of the Paralympics, is Sainsbury’s with its video depicting David Beckham playing blind football with the British Paralympic team. The video has been seen by almost 350,000 people and shared almost 10,000 times. A shorter version of the same event also then appears later in the chart with more views but less shares.

Top 5

1. Samsung – Sport doesn’t care where you come from

2,676,627 views

71,491 shares

63,400 Facebook shares

7,990 Twitter shares

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