During the Olympics the ad chart was dominated by P&G and Adidas but during the Paralympics it is Samsung, BP and Sainsbury’s taking over the chart.
In the new media age Olympics ad chart P&G amassed an enormous 57.5% of the total shares tracked across the ads. (nma.co.uk 17 August 2012). With the Paralympic now underway it is other sponsors and partners including Samsung, Channel 4, Sainsbury’s and BP who are dominating. See the full chart here.
The chart tracks branded video content officially or unofficially tied to the Olympics that is produced or distributed in the UK and is based on the amount of times content has been shared on Facebook, Twitter and in the blogosphere.
The top ad ‘Sport doesn’t care where you come from’ is for Samsung and has been shared 71,491 times so far and watched a total of 2.6m times. Following that is Channel 4’s ad promoting its coverage of the Paralympics with 645,684 views and 55,070 shares overall so far.
In third place, after over a week of the Paralympics, is Sainsbury’s with its video depicting David Beckham playing blind football with the British Paralympic team. The video has been seen by almost 350,000 people and shared almost 10,000 times. A shorter version of the same event also then appears later in the chart with more views but less shares.
1. Samsung – Sport doesn’t care where you come from
63,400 Facebook shares
7,990 Twitter shares
101 blog posts
Samsung Paralympic ad
2. Channel 4 – Paralympics – meet the super humans
47,079 Facebook shares
7,933 Twitter shares
58 blog posts
Embedding not allowed, please visit the YouTube page.
3. Sainsbury’s – David Beckham plays blind football with the British Paralympic team
8,840 Facebook shares
684 Twitter shares
15 blog posts
Sainsbury’s paralympic ad 3 min
4. Ottobock – Paralympics London 2012
6,647 Facebook shares
359 Twitter shares
13 blog posts
5. Sainsbury’s – David Beckham plays blind football with the British Paralympics team (1 min 30 version)
6,034 Facebook shares
209 Twitter shares
1 blog posts
Sainsbury’s Beckham Paralympics ad 1min30