Five is to launch online bingo and casino games as part of a new deal with PartyGaming
The move is part of an aggressive digital strategy by the broadcaster, which is looking to generate more revenue from online services.
The e-gaming service will extend Five’s existing content, including Five.tv, DemandFive and men’s portal FiveFwd.
Dawn Airey, CEO of Five, said, “Five is looking aggressively at how to expand its presence in digital media, both in terms of its core broadcast content as well as allied offering.”
The service is set to launch later this year.