Bing, Microsoft’s new search engine, has already overtaken Yahoo to become the UK’s second most popular search provider.
According to Hitwise UK, on its launch date of 3 June Bing received 10.8% of all UK search engine traffic, ahead of both Yahoo and Ask. The search engine was also the eighth most visited site in the UK on 2 June, ahead of all BBC properties.
Traffic to the site since has declined — on 6 June 2009 it accounted for 3.1% of search engine traffic — but it remains above Yahoo and Ask. Average time spent on Bing has also increased to 8.5 minutes, despite the decrease in traffic.
Robin Goad, research director at Hitwise UK, said, “This is half of Google’s number but only slightly below Yahoo, suggesting that people are using Bing rather than just visiting out of curiosity.”