Head of ad network trade body IASH Julia Smith is leaving to join performance ad network Jemm Media as trading director.
Smith, who has been with the trade body responsible for the policing and auditing of ad networks in the UK for more than two years, will join Jemm at the end of April.
She said she’ll work with agencies, publishers and networks on strategic developments, as well as helping the company shift to a more technological market position.
“It’s those networks that evolve and incorporate technology that will survive,” said Smith.
During her tenure at IASH, she has been credited with raising its profile, having run IASH’s first ad campaign, and increasing membership from 19 to 27 ad networks. She also extended the organisation’s remit to include video ad networks and online ad optimisation companies.
She was nominated for the Greatest Individual Contribution to New Media award in last year’s nma Effectiveness Awards.
Smith leaves IASH as the organisation shifts its auditing process from a bi-annual paper trail to real-time technology-based spot-checks through independent auditor ABC Electronic.
This shift, still to be accredited, implemented and accepted by all 27 IASH members, would see the IASH code rewritten and replaced by self-vetting technology, with ABCE using this to “listen in on campaigns and see what members are doing”.
“For some members, it’ll be a leap of faith to go from a system that works to a one based solely on technology,” said Smith.
Last year IASH elected a new steering committee to help it spearhead research and develop auditing technology (nma.co.uk 3 June 2010).