Turner, MTV, BBC, Channel 4 and Last.fm are among the first media brands to sign up to Bebo’s entertainment platform, Open Media
Turner, MTV, BBC, Channel 4 and Last.fm are among the first media brands to sign up to Bebo’s entertainment platform, Open Media.
The initiative, which launched today, will offer Bebo’s 40m users access to free content from media companies, helping to reposition the social network as more of an entertainment portal.
Media companies will now be given free and open access to network members, allowing them to promote and distribute content across the site.
Under the deal media companies will be able to create Channel Profiles. Similar to member profiles, they will provide space for blogs and photos as well as letting users interact through forums and comments.
Content will be distributed through branded video players, which will also be able to carry ads, with any ad revenue going back to the content owner.
Bebo president Joanna Shields said the move represented a significant departure from other social networks and described it as a breakthrough model for the entertainment industry.
“The spectrum of social networking is evolving beyond utilities and applications. Bebo is a ‘Social Media Network’ where culture and content come together and people use media and entertainment as a means of self-expression.”
Other launch partners include CBS, ITN, Crackle. Premium TV, FabChannel, SumoTV, Next New Channels and JibJab.