P&G has topped the new media age Olympics viral chart, accounting for over two-thirds of the total shares of Olympic sponsor video ads.
In the new media age Olympics Viral Chart, powered by Unruly, P&G ad ‘Best Job’ alone counts for 57.5% of the total shares of official sponsor ads online but in counting P&G’s other ads the FMCG brand has a 67.3% share.
The chart tracks branded video content officially or unofficially tied to the Olympics that is produced or distributed in the UK and is based on the amount of times content has been shared on Facebook, Twitter, and in the blogosphere.
The second most shared Olympic sponsor was Adidas, making up just 6.2% of total shares with 282,203 shares overall. The third most shared Olympic sponsor was Samsung with 196,082 shares. See chart below.
Rankings of official Olympic sponsors ads by shares:
- P&G – 2,492,754
- Adidas – 282,203
- Samsung – 196,082
- BMW – 212,631
- EDF – 126,520
- Cola – 111,661
- Visa – 98,875
- BA – 55,263
- McDonald’s – 38,508
- Cadbury’s – 28,834
- GE – 15,832
- BT – 14,603
- Panasonic – 6,859
- BP – 6,426
- Omega – 6,301
- Lloyds – 2,638
- Acer – 1,797
- UPS – 965
- Dow – 781
- Cisco – 578
- Thomas Cook – 374
- ArcelorMittal – 368
- Atos – 356
- Deloitte – 148
- Adecco - 46
Non-official sponsor Nike started to see some traction during the Olympics after carrying out ambush marketing throughout the tournament. Overall the sports brand gained 198,857 shares which would have placed it at fifth place in the overall rankings. Until this week it was looking as though it may catch rival sportswear brand and official sponsor Adidas up in the number of shares but a video of Team GB singing ‘Don’t Stop Me Now’, released by Adidas this week, helped boost its share numbers significantly.
Some of the brands in the chart are seemingly low down, with much smaller levels of shares but the chart is based on video ad content and some brands may not have focused on video. Low scoring brands include McDonald’s with 38,508 shares overall, Cadbury’s with 28,834 and Lloyds with 2,638 shares overall.
The overall top 10 Olympics ads by shares online:
1 . P&G – Best Job in London 2012 Olympics Game film
13,678,928 views
2,133,719 shares
2,051,182 Facebook shares
80,992 Twitter shares
1,545 blog posts
Video:
P&G Best Job
2 Adidas – Team GB Don’t Stop Me Now
1,427,164 views
180,479 shares
156,576 Facebook shares
Video:
Adidas Team GB
3 P&G – Raising an Olympian – Gabby Douglas
2,235,850 views
131,516 shares
129,089 Facebook shares
Video:
Raising an Olympian - Gabby Douglas
4 EDF Energy – Feel better energy TV advert
1,193,087 views
118,780 shares
109,568 Facebook shares
Video:
EDF Energy Feel Better Energy TV ad
5 Nike – Find your greatness – jogger
1,165,409 views
102,491 shares
94,658 Facebook shares
Video:
Nike - find your greatness - jogger
6 Nike – Find your Greatest
5,202,084 views
82,597 shares
66,495 Facebook shares
Video:
Nike Find Your Greatness advert
7 P&G – Kids 2012
8,771,277 views
72,121 shares
68,011 Facebook shares
115 blog posts
Video:
P&G kids London 2012
8 BMW – On the beach for London 2012
636,238 views
64,448 shares
20,295 Facebook shares
71 blog posts
Video:
BMW M5
9 Samsung – Behind the scenes at opening ceremony
753,208 views
59,257 shares
58,915 Facebook shares
Video:
Samsung behind the scenes at the opening ceremony
10 Samsung – Beckham plays Beethoven’s Ode To Joy
4,360,983 views
59,132 shares
45,657 Facebook shares
206 blog posts
Video:
Samsung Galaxy Note
