Gadfly – 10.08.2012

Gadfly’s been out and about at the Olympics and learning that Soreen can be formed to create a convincing fake faeces.

Gadders is quite the athlete at the worst of times, but as London is currently in the midst of sports at the best of times, he’s in his element. So far Gadders has managed to catch some rowing, cycling, beach volleyball and athletics, and it’s not even over yet.

With the public outcry over empty tickets at Olympics venues, Gadfly made sure that the tradition of media-allocated tickets was fulfilled and was hosted by some of the most convivial corporate hosts. Read on for tales of Usain Bolt, David Beckham and speculation over Heston Blumenthal’s Olympic diet.

Gadders was also treated to an eyeful of athletic talent, and some sports stuff too, when hosted by Eurosport to the lady’s beach volleyball final at Horseguard’s Parade within the shadow of the PM’s residence No.10.

As Team USA battled it out with, errmm, Team USA for the right to earn gold for their country in this blue ribbon of female Olympic events, not even the presence David Beckham’s attendance detracted the audience’s gaze as the bikini-clad Olympians battled it out.

Also in attendance was celebrity chef Heston Blumenthal who was spotted wandering around the concourse with bottle of wine in hand asking officials for directions, leaving Gadders to ponder whether or not he was asking where he could sample the culinary delights of official restaurant and presenting partner to the games, McDonalds.

At the athletics, Gadders wasn’t in the immediate company of Beckham again, but rumour has it he wasn’t too far from another England skipper, Frank Lampard, who was enjoying the likes of Bolt and Rudisha. Gadders didn’t see for himself because despite the drama unfolding on the track, Gadders couldn’t help but be transfixed by the ingenious way that the Javelins were being collected and returned back to the athletes. Sponsor BMW seems to have supplied the venue with a fleet of state-of-the-art remote control Minis which whizzed around the field. That’s sponsorship Gadders can buy into (pictured above).

Keeping with the Olympics theme, but veering off slightly, Gadder went down to Hackney House in East London for a few events this week. The pop-up space aims to show the best in culture and business in the area while it is under the spotlight during the Olympics. New media age veterans Poke hosted a day-long event during the week all in the name of creativity, although Gadders found that apparently reconstructing malt loaf Soreen into poo and frightening waiters in restaurants was apparently creative. It was all in the name of a social media experiment of course, but Gadders is starting to wonder if all this attention is starting to go to the heads of East London’s creative community.

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