The World Magazine Media Association (FIPP) is extending its use of video-based content to add weight to its existing communications and live events coverage on its website.
Between now and the end of the year, FIPP will be introducing a video distribution service to its site which will offer varying levels of free and premium video content.
The publisher will be using digital publishing company inPress Online’s newly launched video production service inPress inFilm to create some of the content, particularly on the live events side.
The service, which is designed for smaller publishers and SMEs, includes scripting, filming and editing, as well as online video advertising integration.
Amy Duffin, FIPP communications manager, said, “Whatever their size or international footprint, magazine publishers are quickly understanding the value of video-content. Where engaging video content was once thought to be the preserve of the big broadcasters, small and large publishers alike are finding that the barrier to entry is now lower than ever before.”
FIPP completed a trial of the service at its Global Magazine Media Marketplace event at the end of the May.
“New websites, apps and iPad editions are being launched by our global membership base alongside new print titles on an almost weekly basis,” said Duffin.
“With the growth of these new platforms, the demand for quality video and image content is growing, and with their experience magazine publishers are supremely well placed to create engaging and aesthetically pleasing content across platforms.”
InPress inFilm hosts every finished video on YouTube, and threads it back through the site, rather than hosting the file separately on the clients’ server and creating views in two different places at once.
InPress Online founder and MD Jamie Gavin said, “This means that every time the video is viewed it racks up a video view on YouTube, wherever it is seen online. It is particularly important for publishers as it increases their viewing figures for both individual videos and YouTube channel views and means that when they do go to video advertisers they are able to quote bigger viewer figures…
“This also aids search engine optimisation as it helps videos rank higher and if we tag each individual video with the advertiser keywords as well as the publisher keywords this again allows them to say to their advertiser - look we are helping you rank higher on Google.”