Partner, digital creative agency Beyond
Spot on. Brands should follow this page for cutting guidance on how not to do Facebook. I’m hoping one of my clients never features.
This is how every B2C brand should do social media. A clothing brand, but not as we know it. Social by design and supremely good.
Produced by my good friend Mat Morrison of Starcom MediaVest. The best read you’ll get on the real impact (or not) of social media on brands, communications and mainstream media.
If only every brand would devote this much time and energy to its community and its blog, the world would be a better place. This is an awesome resource for anyone wanting to know how Facebook ticks.
Because I love both of these things. Together they make magic.