The driving force for the development of the Internet as a consumer driven revenue source continues to be an ever-increasing level of household Internet access. According to Jupiter MMXI, the number of households online is expected to grow from 43.4m in 2
Presently, NetValue's AdImpact listing of the top 10 UK banner advertisers is dominated by retail sites. Those advertisers that have consistently appeared in the listings in past months include msn.co.uk, umbro.com, amazon.co.uk and bonzi.com.
While NetValue shows that MSN is currently the biggest online advertiser, its strategy seems to be working, as Jupiter MMXI figures reveal that it also has the highest reach into the UK online population, more than 63%.