Små og mellemstore virksomheder mangler at tage email marketing seriøst

Nyhedsbreve er den mest effektive kontaktform målt på investering kontra udbytte. Et korrekt udsendt nyhedsbrev giver pengene hele 40 gange igen. Det er langt foran andre online marketing metoder, hvor søgemaskineoptimering giver pengene 22 gange igen - efterfulgt af søgemaskinemarketing, f.eks. ...
Published on: 9:20PM on 23rd May 2012

Digital Element Continues to Strengthen European Team to Support Growing Client Base

Strong Growth Necessitates New Hires to Meet Demand for Industry-Leading Geolocation Technology ATLANTA & LONDON---May. 16, 2012-- Digital Element, the leading provider of geolocation and IP Intelligence technology, today announced that it is further strengthening its European sales team and a...
Published on: 6:56PM on 23rd May 2012

Senior Digital Marketers Meet for Best Practices Roundtables in San Jose

Econsultancy (link: http://econsultancy.com) will hold Digital Cream San Jose, (link: http://econsultancy.com/us/events/digital-cream-san-jose), an exclusive, complimentary roundtable event designed for senior, client-side digital marketers to discuss best practices and the reality of digital mar...
Published on: 4:19PM on 23rd May 2012

Creative Virtual Announces New Partner in Singapore

Creative Virtual Ltd recently announced a partnership with Virtuariod Pte Ltd. Based in Singapore, Virtuariod is now the sole reseller of Creative Virtual’s V-Person™ technology within the Association of Southeast Asian Nations (ASEAN). A V-Person (Virtual Assistant) is capable of holding convers...
Published on: 2:25PM on 23rd May 2012

Adform continues international expansion with opening of Portuguese office

Adform recruits Jose Fradé to lead local Portuguese support for online display advertising campaigns Lisbon, Portugal – 23 May 2012 – Display advertising specialist Adform has today announced that it is opening a new regional office in Lisbon, Portugal. The move comes as a result of an increase...
Published on: 2:18PM on 23rd May 2012

Festo consults immediate future for social media B2B strategy

*Global engineering firm to explore business opportunities with social media* Festo, a leading world-wide supplier of automation technology, is working with immediate future to assist in the definition of their B2B social media strategy. The programme consists of a detailed social audit to extr...
Published on: 10:25AM on 22nd May 2012

Commission Junction announces partnership with MyMCart exclusively for publishers

The mobile advertising industry is now worth £203.2 million (2011 IAB AdSpend study) which means that affiliate publishers need to keep pace with the evolving platforms and ensure their sites are mobile friendly. Commission Junction, the world’s largest affiliate network, recognised that this is ...
Published on: 11:37AM on 21st May 2012

Ampheon Launches a Cookie Compliance Service for UK Web Site Owners

Recent UK legislation changes mean that nearly all UK web site owners must now check their web sites for compliance of UK Cookie Law, or face fines and prosecution by the Information Commissioners Office. The legislation, which comes into full effect on 26 May 2012, requires that web sites reques...
Published on: 12:05PM on 18th May 2012

#FACEBOOKFRIDAY NEWSLETTER.IE APPS FOR FACEBOOK

#FACEBOOKFRIDAY NEWSLETTER.IE APPS FOR FACEBOOK Friday 18 MAY 2012 EMAIL MARKETING FIRM NEWSLETTER.IE ANNOUNCE EMAIL AND SURVEY FACEBOOK APPS Adding an email signup form to your facebook business page is an important way to convert fans into subscribers. With the NEWSLETTER.IE email app it’s a...
Published on: 11:29AM on 18th May 2012

Affiliate Window First to Market with Mobile Innovation

Leading performance network, Affiliate Window has seen consistent growth in the amount of mobile traffic and sales with latest reports indicating that 7% of all network sales currently transact through a mobile device or tablet, a figure predicted to increase to 13% by year end. Affiliate Windo...
Published on: 3:08PM on 17th May 2012

Creative Virtual Showcases Live Chat Integration at LivePerson Aspire EMEA

On 3rd May 2012 Creative Virtual participated as a Sponsor at LivePerson Aspire EMEA 2012 (http://www.liveperson.com/news-events/aspire2012/emea) held at Vinopolis in London. The conference is a unique event designed to highlight the most innovative and groundbreaking developments from LivePerson...
Published on: 2:29PM on 17th May 2012

FOUND’S PARTNERSHIPS DIRECTOR, PETE NEWMAN, IS NAMED THE INDUSTRY’S HOTSHOT RISING STAR AT THIS YEAR’S PRESTIGIOUS PERFORMANCE MARKETING AWARDS

Pete Newman, Partnerships Director at PPC, SEO, Social and Mobile Marketing specialist, Found, has been named the industry’s Hotshot Rising Star at this year’s Performance Marketing Awards. Pete Newman, who at just 25 was appointed Found’s Partnerships Director late last year, beat an impressive...
Published on: 9:27AM on 17th May 2012

87% of Digital Marketers View Tag Management as Key to Their Online Success Per New ROI Study by Tealium and Econsultancy

Study Cites Huge Gains in Marketing Efficiency, Cost Savings and Web Site Performance Due to Tag Management Systems San Diego, CA, and New York City, NY (May 16, 2012) — As digital technology grows increasingly complex, a large percentage of digital marketers believe that tag management is a k...
Published on: 5:00PM on 16th May 2012

BinScanWin to improve out of home recycling via mobile

London, 16th May 2012 Sponsored by DEFRA, the London Borough of Camden and City of Westminster have chosen leading mobile marketing and technology company, Incentivated, to deliver a mobile website and a range of trackable QR codes to help encourage the public to recycle more when they are out ...
Published on: 12:39PM on 16th May 2012

Aprimo CMO Lisa Arthur Honoured for Industry Leadership

LONDON, UK, 16 May 2012 – Aprimo®, a global leader in cloud-based integrated marketing software, today announced that its Chief Marketing Officer, Lisa Arthur, has received two prestigious marketing honours. The Sales Lead Management Association (SLMA) named Arthur one of 20 “Women to Watch” in s...
Published on: 10:19AM on 16th May 2012

THREE WINS AT THE PERFORMANCE MARKETING AWARDS FOR FOUND

PPC, SEO, Social and Mobile Marketing specialist Found has been awarded three coveted Performance Marketing Awards at this year’s annual ceremony, AS WELL AS TAKING a high commendation in one of the vertical business categories. The Found team beat a clutch of other high profile contenders to wi...
Published on: 10:00AM on 16th May 2012

Loake launches new e-commerce website to push online sales of its classic English shoes

Loake, the classic English shoemaker, has launched a new website and shop at http://www.loake.co.uk. The new transactional website has been designed and developed by Screen Pages (http://www.screenpages.com), the e-commerce agency, using Magento. Loake has been making traditional English shoes s...
Published on: 9:48AM on 16th May 2012

(FRENCH) LELYNX.FR toujours autant plébiscité par les internautes.

Paris, le 14 mai 2012. Selon une étude menée par TNS Sofres en mars 2012, LeLynx.fr, comparateur d'assurances, confirme sa 1ère position sur le marché français en termes de notoriété. D’après les résultats d’une étude en notoriété réalisée par l’institut de sondage TNS Sofres pour le compte d...
Published on: 9:33AM on 16th May 2012

Micro Scooters UK partners with Maxymiser to grow online sales

Multivariate testing strategy to drive customer experience optimisation Maxymiser, the global expert in multivariate testing, personalisation and optimisation solutions, today announces it has been appointed by leading scooter manufacturer Micro Scooters UK to optimise the www.micro-scooters.co...
Published on: 9:17AM on 16th May 2012

Dennis Publishing choose LifecycleMAGIQ to turn traffic into paying customers with smart “registration fence” solution.

LifecycleMAGIQ's real-time lifecycle marketing solution will allow Dennis Publishing to increase registrations by targeting visitors with content based on a better understanding of each individual visitor's behaviour. 14th May 2012: Leading independent media company, Dennis Publishing were looki...
Published on: 1:52PM on 15th May 2012