Austravel win increases Tribal DDB’s TUI portfolio
Tribal DDB has been appointed by Austravel to handle its online media buying and planning account. The integrated brief also includes branding, classified ads and website design. Austravel, the specialist travel company, appointed Tribal after a four-way pitch. Austravel is the latest company in the TUI group to appoint Tribal as its digital marketing agency, joining Thomsonfly and Thomson.co.uk in Tribal’s portfolio.
Andrew Chapman, Head of Marketing at Austravel, comments, “We were blown away by Tribal’s pitch. Their strategy clearly demonstrated how they will push our brand forwards and displayed their innate understanding of the importance of online channels to our potential customer base.”
Austravel is a specialist provider of flights and holidays to Australia, New Zealand, Asia and the South Pacific and has been operating for over 25 years.
Neil Hughston, Head of Client Services at Tribal DDB, comments, “The Austravel brief allowed us to demonstrate our ability in creating an integrated planning strategy. Additionally, our DDB heritage has enabled us to offer Austravel a full service in developing their brand off and online. We were able to show our creativity in developing offline advertising, while displaying our strength in creating online strategies.”
Tribal DDB will being producing Austravel’s offline ads, including classified from 1st January 2005, while work on Austravel’s website will commence in the early part of Q1.
About Tribal DDB
Tribal DDB is a top ten international digital marketing agency, with a strong reputation for strategic thinking and excellent creative work. Tribal DDB delivers the full spectrum of digital services from online marketing, media buying and planning and strategic direction through to web design and programming.
Tribal DDB clients include: Harvey Nichols, Volkswagen, Guardian, Nationwide, Camelot, BT Yahoo!, Philips & TUI.
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Published on: 12:00AM on 4th November 2004