The Royal Mint is set for one of the busiest marketing periods in its 1,000-year history and has appointed DC Storm to ensure it is able to clearly monitor all of its offline and online activity ensuring that budgets are assigned accordingly and partners are valued according to their true contribution.
With both London 2012 and The Queen’s Diamond Jubilee celebrations gathering national and worldwide momentum, The Royal Mint’s coin and commemorative items are set to attract record breaking sales over the coming few months. Working in conjunction with Tropic Digital, which is planning and buying all digital campaigns surrounding the coin launches, DC Storm will provide The Royal Mint with invaluable knowledge about how its customers purchase to allow for effective marketing channel optimisation. It will give Royal Mint clear insight into how customers interact with its display advertising, direct mail and above the line advertising, and ultimately provide the reporting and tracking capability for the client to build its own robust attribution model.
James Owen, Social Media Marketing Manager at The Royal Mint, says:
“DC Storm empowers us with a deep understanding of acquisition and conversion strategies across our digital channels. With deeper knowledge of customer behaviour and preferences, it should be possible to delight our customers with timely and appropriate communications that work for them, and work for us.”
DC Storm will import The Royal Mint’s direct mail data and link it back to online activity based on unique customer IDs. The multichannel digital marketing specialist will also import other offline activity to ensure the client has a complete understanding of its customers’ journeys and is therefore in a position to reward its partners accordingly.
Seth Richardson, CEO of DC Storm, says: “2012 is an important year for the UK, if not for the entire world. London is at the centre of some of the biggest events this nation has ever experienced and The Royal Mint’s coins and commemorative items are widely recognised as the official keepsake for every momentous occasion. The DC Storm team are excited to not only be part of this massive marketing campaign, but also to be giving The Royal Mint the analytical insight it needs to grow its business at this key time and in the future.”
June 06, 2012
About The Royal Mint
The Royal Mint has a history dating back over 1,000 years. By the late thirteenth century the organisation was based in the Tower of London, and remained there for over 500 years. By 1812 The Royal Mint had moved out of the Tower to premises on London’s Tower Hill. In 1967 the building of a new Royal Mint began on its current site in Llantrisant, South Wales:
• There were estimated to be 28.6 billion UK coins in circulation at 31 March 2011, with a total face value of £3.8 billion – all manufactured by The Royal Mint.
• 1.1 billion UK coins were issued during 2010-11.
• The Royal Mint’s Llantrisant site was recently chosen to host the Prime Minister David Cameron’s first government cabinet meeting in Wales.
On 1 January 2010 the assets of The Royal Mint Trading Fund were vested into a private company, called The Royal Mint Limited. HM Treasury remains 100% owner of the shares of the company. All assets of an historical nature have been vested into a separate company, The Royal Mint Museum, to preserve, protect and enhance them for future generations to come. With the exception of the assets separated into the Museum, all other assets and liabilities, including those of a contingent nature, were transferred into the new company effective 1 January 2010.
For media enquiries or images, please contact The Royal Mint Press Office on 020 7853 2390. Images of The Royal Mint and its products are available upon request.
About DC Storm
Multichannel digital marketing specialist DC Storm helps businesses make better decisions through market-leading tracking, tag management, reporting, attribution and optimisation for Advertisers, Affiliates and Agencies. Since its launch in 2004, DC Storm has gained an enviable reputation for building solutions which respond to both client and industry needs, and now works with many of the most progressive digital brands who use insight gained from the Storm Platform to accurately value and optimise their online marketing activities . DC Storm opens up new ways of gathering, interpreting and using data that can unlock business insights that drive businesses to deliver results. Currently tracking over 1,000 websites worldwide across all verticals, DC Storm’s clients not only benefit from using its suite of robust and pioneering tools, but also receive exceptional service, support and training.
Published on: 11:12AM on 6th June 2012