Leading independent digital marketing agency, Greenlight, has today showcased its complimentary and detailed Digital Campaign Planner as part of the Agency’s initiative to help digital marketers and brands get their Christmas 2012 campaigns ready, ahead of the festive season, and in place for the post-Christmas sales.
The specially designed Digital Campaign Planner (bit.ly/Mne8hi), which shortly after its release at 9am this morning was described by one viewer as “a really useful tool”, clearly defines each stage of the digital marketing planning process - from strategy, monitoring & analysis, content creation, through to website & planning. Tips and detailed action points, encompassing search engine optimisation (SEO), Pay Per Click (PPC) and Social Media, are outlined at each step and for each month, from July 2012 through to January 2013.
Greenlight’s Digital Campaign Planner marks day nine of Greenlight’s Digital Advent Calendar (bit.ly/LAmQFS), which the Agency unveiled on Monday 9 July. It consists of ten boxes each filled with tips. One is unlocked daily to reveal practical insights and recommendations around Social Media, internet advertising and SEO.
Described on Twitter as being “catchy and pertinent”, day one kicked-off with a lively animated SEO Nightmare Jingle (Matt Cutts is coming to town - bit.ly/MQHWnP), with a 'Don't Spam' tip and the consequences of doing so.
Other insights to be revealed for subsequent ‘unlocked’ boxes include tips on how to take the business mobile, a ten minute webinar showing how Brands can use Pinterest effectively (bit.ly/PS7qDa)and bite-sized video clips from Greenlight’s Christmas Conference. At the event, a panel of representatives from the biggest names in the Search and Social Media space (Facebook, YouTube, Google+, Kred, Marketwire, Criteo, Hydra), provided critical insight to retailers and digital marketers on why they should plan #Christmas 2012 campaigns around their Search and Social Media platforms.(bit.ly/LrbmTP)
To get marketers into the Christmas spirit, Greenlight is also giving away amazing prizes daily, including iPads, Nespresso machines, gifts from Laura Ashley and Reiss, Kindles and iPhones.
Winners are announced on Greenlight's Twitter page @GreenlightMKTG every day at 16:30 BST.
To sign up for great tips and a chance to win prizes go to http://www.greenlightdigital.com/digitaladventcalendar/ and select the latest unlocked box.
Notes to Editors:
To arrange an interview or for further information, please contact:
T: +44 (20) 3326 6232
Greenlight is a leading independent digital marketing agency, providing Search and Social Media services. With over 100 blue-chip clients including Santander, New Look, Sky and ghd, Greenlight is a leader in the digital marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future.
Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research and speaking at trade events. Founded in 2001, Greenlight is headquartered in London, with offices in New York. www.greenlightdigital.com
Published on: 3:36PM on 19th July 2012