28 September 2012, London, UK. Business communication specialist Banner Managed Communication (BMC) has appointed Barry McPhillips as Creative & Multi-Channel Solutions Director. McPhillips will report direct to BMC’s MD Catherine Burke and will join her senior management team.
This appointment is a reflection of the steep rise that BMC is seeing in client demand for digital and multi-channel solutions. It is also another important step in BMC long-term strategy to enable clients to manage all their out-sourced customer communications through a single provider.
McPhillips has more than two decades’ senior client and agency side experience, spanning advertising, marketing and creative services roles. During this time, he has helped position and launch many of the world’s best-known brands. Much of his early career was spent with advertising giant TBWA. He then spent 10 years at Communisis, first as General Manager, Creative Services, then Marketing Services Director. Most recently he spent 18 months providing consultancy services to a variety of well-known B2B and B2C brands.
Catherine Burke, Managing Director of BMC commented:
“Having someone of Barry’s calibre and experience on board is another big coup for BMC, following last month’s appointment of Sue Lawson. This senior appointment speaks volumes for our commitment to provide clients with industry-leading expertise across the broadest spectrum of channels, to enable them to manage all their printed and digital communications needs through BMC.”
Barry McPhillips said:
“I’ve been genuinely impressed by BMC’s stunning recent growth and I’m thrilled to be joining such a progressive and ambitious team. At the heart of BMC’s success is its innovative approach to developing exciting solutions that improve the efficiency and effectiveness of client communications and processes.
There’s strong demand from clients to get more value from their marketing activities and operations. I'll be working closely with existing and new clients to help them generate higher revenues and gain deeper customer loyalty. Our solutions will use customer insight to develop relevant offers and messages, and creative execution to individualise campaigns and technology to improve the co-ordination and management of multiple marketing channels.”
As part his multichannel remit, McPhillips will head up BMC’s existing UK and European creative services hubs, including several teams on-site with clients.
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For further information please contact:
Tony Wood, X Factor Communications Ltd:
Mobile: (+44) 7860 456410
Notes for Editors:
About Banner Managed Communication
Banner Managed Communication (BMC) specialises in the provision of business communication services. We provide an end-to-end service - from creative design to fulfilment and response handling - enabling customers to outsource any or all of these services to a trusted provider.
In July 2012, it was announced that BMC had been honoured with inclusion on three specialist lists of the annual ranking of the world’s best outsourcing service providers and advisors. These lists are compiled by the International Association of Outsourcing Professionals® (IAOP®) - the global, standard setting organisation and advocate for the outsourcing profession. The lists are: Leaders in Financial services for insurance’; the service-specific category for ‘Best 10 Leaders in Document Management’; and the service-specific ‘Best 10 Leaders in Marketing Services’.
BMC is part of the office2office group plc.
office2office group plc (code: OFF.L) provides managed procurement and business critical services to customers in the public, corporate and mid-market sectors.
Published on: 10:34AM on 28th September 2012