Irish based travel retailer, lowcostholidays.ie, part of lowcosttravelgroup, has closed its affiliate programme with TradeDoubler to appoint global network, Affiliate Window as its sole performance marketing partner.
lowcostholidays has worked with Affiliate Window in the UK since 2006 and seen great success through the performance channel with an average booking value of £1000 and earnings per click of £1.32.
Lowcostholidays.ie provides its customers with the freedom to create a customised packaged holiday according to their personal requirements. Users are able to handpick hotels and flights which are tailored to offer the best value holiday.
The migration of the Irish programme to Affiliate Window will see the consolidation of lowcostholidays.ie’s publisher partners onto one network for a European-wide offering. Utilising the learnings and key resources from other countries, Affiliate Window plans to grow the programme to its full potential mirroring lowcostholidays.ie’s status as the most searched for travel brand through Google.ie.
“lowcostholdiays is delighted to be moving its Irish affiliate programme exclusively to Affiliate Window”, says Pauline Pasquier – Head of Online Marketing, Low Cost Travel International. “We have experienced continual growth and success with the UK site through the performance channel and longstanding relationship with Affiliate Window and expect to see the same level of success with the Irish programme. We look forward to partnering with new, relevant and targeted publishers to maximise our exposure and potential in the channel.”
Anjulie Truong, Client Services Manager for Affiliate Window adds: We are delighted that lowcostholidays.ie has taken the decision to move their programme to Affiliate Window. It is a great endorsement of the hard work and strong relationship we have built with the lowcosttravelgroup over the past 6 years. The Irish performance marketing space has seen notable developments over the past few years and Affiliate Window’s capabilities to become the network of choice in this market have been greatly influenced by the launch of our global platform earlier this year. We are excited to be appointed the partner of choice for lowcostholidays.ie and welcome the chance to expand their existing online strategy.”
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Published on: 11:54AM on 1st November 2012