7thingsmedia buys stake in platform Fashion Traffic

London, UK – 18th March 2013 – London and New York-based digital media agency, 7thingsmedia announced today that it has bought an equity stake into Tel Aviv-based Fashion Traffic, a fashion media marketplace. Fashion Traffic is a technology platform that enables Ecommerce-based brands and retai...
Published on: 6:43PM on 18th March 2013

Gaming vs Print - Where does Print sit in today’s media landscape?

By Rumbi Pfende: Head of Advertising Europe - GameHouse Print advertising has long been considered the ‘go-to’ option in advertising circles. Many planners regard mainstream newspapers and magazines as the classic, obvious choice for a highly visible and effective campaign. However, with the sei...
Published on: 2:49PM on 15th March 2013

New report from Cogapp highlights the role of charity leaders in driving digital transformation

Leading Digital Transformation: Recommendations for Charity Chief Executives, a new report by digital media agency Cogapp, highlights the role of charity leaders in driving their organisation's digital transformation. The report is based on a programme of research intended to uncover how charit...
Published on: 2:35PM on 15th March 2013

Gogo Selects Webtrends for Real-Time Digital Intelligence

Webtrends, the global leader in digital intelligence, today announced that Gogo, a global leader of in-flight connectivity and a pioneer in wireless in-flight digital entertainment solutions, is leveraging Webtrends Streams to gain deep insight in real time into how customers are interacting with...
Published on: 10:06AM on 14th March 2013

E-Lites Extend Groundbreaking Electronic Cigarette Commercial

Following on from the success of their groundbreaking television campaign which hit screens in January the UK electronic cigarette manufacturer E-Lites have launched a new longer form version of the commercial which asks smokers of traditional cigarettes ‘What are you missing?’ The original adve...
Published on: 3:33PM on 13th March 2013

“30% of online ads never visible” company launches in UK

MEETRICS, the leader in the German-speaking markets in measuring the visibility of online ads and content is launching in the UK. - Hires former UK founder of Eyeblaster/MediaMind, Anant Joshi, to head up UK and international expansion - Joshi also part of new cross-industry group formed by ...
Published on: 3:00PM on 13th March 2013

Atelier-To-Go pick 7thingsmedia for integrated digital marketing campaign

Award-winning digital media agency 7thingsmedia have won the full digital campaign brief for new e-commerce platform that offers a carefully-curated edit of contemporary fashion labels. Atelier-To-Go offers clothing from five ‘spotlight’ labels each season plus an edited selection from some of ...
Published on: 2:27PM on 12th March 2013

MICROS announces new technology partnership

Locayta chosen to drive ecommerce functionality for worldwide hospitality and retail sector London, England – 12th March 2013 – MICROS, the leading provider of technology for the retail and hospitality industries, has today announced a new partnership with technology innovators Locayta. Locayta...
Published on: 9:30AM on 12th March 2013

LIGHTMAKER RELAUNCHES WAYNE ROONEY’S OFFICIAL WEBSITE

Full service independent digital agency, Lightmaker, are proud to relaunch Premier League footballer, Wayne Rooney’s fresh and revamped Official Website. The website has been updated and tailored to provide fans with lots of unique content that cannot be found anywhere else. Engaging and simple t...
Published on: 10:47AM on 11th March 2013

Foolproof ranked #19 in The Sunday Times ‘100 Best Small Companies to Work For’

Foolproof, an experience design agency, has been recognised in The Sunday Times ‘Best Small Companies to Work For’ 2013, ranking 19th overall, and achieving Top 10 scores for Leadership (90%) and employees feeling proud to work for the company (95%). This is the second consecutive year the compa...
Published on: 10:18AM on 11th March 2013

LEDHut Brightens the Online Shopping Experience with Site Search from SLI Systems

UK’s Leading Provider of LED Lighting Products Sees Higher Conversions with Improved Site Search Relevancy and Usability from SLI’s Learning Search News Highlights - LEDHut, launched in 2011, is one of the leading providers of LED lighting products, including bulbs and light fixtures, to custo...
Published on: 2:31PM on 10th March 2013

North East e-learning specialists named in top 25 best UK small employers

The Sunday Times has named Newcastle-based e-learning company Creating Careers as one of the top 25 UK small companies to work for at a recent awards night in London. This is the first time that Creating Careers has entered the illustrious competition, which was held at the Battersea Evolution b...
Published on: 10:21AM on 8th March 2013

CyberSource 2013 UK eCommerce Report Out Now; Provides Guidance to Strengthen Customer Experience

READING, UK – 7 MARCH 2013: Best-in-class retailers should focus on optimising order acceptance in 2013 according to the ninth annual UK eCommerce Fraud Management Report from CyberSource, a Visa company (NYSE: V). The survey of 200 UK merchants revealed clear opportunities for businesses to i...
Published on: 6:20PM on 7th March 2013

Tradedoubler Bets on Launch of First App-Only Affiliate Program with Winner.com

London, UK –6 March 2013 – Tradedoubler, the international performance marketing and technology company, is launching the sector’s first app-only affiliate program with sports betting and gaming expert Winner.com. This follows the successful launch of its performance marketing tracking and busine...
Published on: 4:14PM on 6th March 2013

Too many organizations yield a blunt instrument when rolling out mobile, finds study of U.S. marketers

March 6, 2013, New York and London – When 1.300 U.S. marketing executives were surveyed early in 2013, digital experts Econsultancy (http://econsultancy.com) and Kontagent (http://www.kontagent.com) found that companies are rushing to go live with mobile. However, too many companies have forged a...
Published on: 3:00PM on 6th March 2013

KODIME creates new iPad application for home-hunters

KODIME Ltd has created the new iPad app for A2Dominion New Homes. A2Dominion New Homes has become the first housing provider to launch a dedicated iPad application to market both shared ownership and private sale properties in London and the South East. This iPad app complements the iPhone and ...
Published on: 12:22PM on 6th March 2013

Experiential Destination Store Opens in Tech City

London 6th March 2013: An exciting new experiential retail and event destination launches with an exclusive event tonight in the heart of the design district of London’s Tech City. The Clerkenwell Collection is an ‘omnichannel’ concept and the store will open with a curated selection of excepti...
Published on: 11:48AM on 6th March 2013

BrightEdge Bridges The SEO Content Gap With Content Optimizer

San Mateo, Calif. 6th March 2013 — BrightEdge, the global leader in enterprise SEO, has today released its latest innovation, Content Optimizer. This product integration of BrightEdge with Adobe Experience Manager, helps content authors optimize new content for search rankings, traffic and conve...
Published on: 11:00AM on 6th March 2013

Nicole Farhi announces dramatically rising ecommerce figures

Conversions increase by 56% after implementing new search and merchandising technology 6th March 2012 Flagship fashion and lifestyle brand Nicole Farhi have this week released figures demonstrating the success of their new online search strategy, powered by innovative technology Locayta Freesty...
Published on: 10:46AM on 6th March 2013

SDL Acquires bemoko and Extends Leadership in Customer Experience Management Offering

bemoko is a mobile solution provider which enables an effective mobile presence across all devices SDL (LSE: SDL) has today announced the acquisition of bemoko, a supplier of mobile web solutions that optimize the user experience across all mobile devices. The addition of these technologies enha...
Published on: 9:17AM on 6th March 2013