Affiliate Marketing Briefing - October 2008

This free, 11-page briefing contains a write-up of an Econsultancy roundtable on Affiliate Marketing (registration required). The document contains the following: -) Overview of UK market (including market valuation and trends)
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources Topics discussed included: -) Affiliate brand-bidding approaches after Google's policy change
-) Impact of Google Affiliate Network
-) Growth in new affiliate channels
-) Content creation
-) Policing affiliates
-) Future technologies and services
-) Attribution of commissions
Attendees included representatives from the following organisations: Affililate Window, AXA-PPP, HSBC, IVIS, Lastminute.com, Marie Curie Cancer Care, Ordnance Survey, Post Office, TheTrainLine.com and VFC.