Briefing: Web Measurement & Analysis

What you need to know about Web Measurement & Analysis straight from leading practitioners in the field. What are the top issues in Web Measurement & Analysis faced by site owners? What are the trends over the next 12 months? What are the best white papers to read on the subject? The best web sites and books? Who are the key players in this field? Get up to speed in just 5 pages.

This Briefing was created on the input from attendees at e-consultancy's roundtable on Web Measurement & Analysis. Attendees included the major vendors, agencies and clients such as MTV, Henderson Global Investors, Waitrose and WHSmith.

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