Demand-Side Platforms (DSPs) Buyer's Guide
Please note: There is a newer version of this report available
Econsultancy's Demand-Side Platforms Buyer's Guide focuses on the DSP and RTB (real-time bidding) marketplace, with detailed information about the trends and issues affecting the online display advertising sector. The report contains best practice and tips for identifying the right DSP to meet your needs and includes profiles of 16 leading vendors (DSPs) in this space.
Media Growth Trends 2011
Please note: There is a newer version of this report available
The Media Growth Trends report explores executive opinion and prediction in the areas of online publishing and media. This report has a US focus, but is relevant for an international audience as it includes data from a number of trans-national companies and asks for respondent views on international investment and growth. Topics include the identification of the drivers for near and mid-term growth, internal and systemic obstacles, vital trends and predictions for M&A activity in the space.
Understanding Convergence and Performance Marketing: Trends Briefing
The Understanding convergence & performance marketing: Trends briefing is a 12 page document, sponsored by ValueClick Media, which is free to registered users. Inside, it contains the latest market trends, developments, issues, statistics and useful resources relating to convergence and performance marketing.
Webinar - 2011 Digital Marketing Trends
Econsultancy's free webinar about Trends in Digital Marketing for 2011 is available both as a PowerPoint presentation and broadcast. The 24-slide presentation includes information on joined-up marketing, organisational change, localisation ... plus much more.
SEO Agencies Buyer’s Guide 2011
Please note: There is a newer version of this report available
Econsultancy's SEO Agencies Buyer’s Guide focuses on the UK search engine optimisation (SEO) marketplace and contains detailed information about the trends and issues affecting this particular sector of digital marketing. The report contains extensive insight about how to find the right natural search agency to meet your needs, and profiles 27 leading UK agencies.
Social Gaming Smart Pack
This 38-page Social Gaming Smart Pack report includes market trends, key statistics and case study examples of companies using social gaming for marketing. This report, which looks at the main players in this increasingly important sector, is the first in a series of Econsultancy Smart Packs looking at emerging areas relating to digital marketing.
Online Media Report
The Online Media Report focuses on the online advertising landscape and how media buying has evolved in the last decade. The comprehensive report, which has a US focus but is relevant for a global audience, contains a detailed analysis of the current trends and issues affecting the marketplace, as well as an overview of emerging players such as demand-side platforms (DSPs).
Social Media and the Travel Sector: Trends briefing
The Social Media and the Travel Sector: Trends is a 20+ page document, sponsored by Turkish Airlines / Social Trippin', which is free to registered users. Inside, it contains the latest market trends, best practices, statistics, useful resources and case studies relating to social media within the travel industry.
Social Media and Online Brand Monitoring Trends Briefing June 2010
Download this free 11-page briefing to keep up to date with the latest trends and developments in social media and online reputation monitoring. Learn about effective strategies, measurement and essential PR tools and technologies.
Measurement, Analytics and Optimization: Market overview
This is a free seven-page briefing with the latest trends and marketplace developments relating to measurement, analytics and optimization. The report is free to bronze members and is a "must-read" for anyone involved in the analytics industry.
