Digital Marketing Templates

Search Engine Marketing: PPC Planning and Buying - Digital Marketing Template Files

A selection of key documents to help guide you through assessing or starting a paid search (PPC) campaign. All templates are easily adaptable and are included as part of a wider digital marketing pack.

Social Media Measurement - Digital Marketing Template Files

Measuring social media activity can be difficult. Here, Econsultancy has created a customisable template to help you focus on key metrics.

Affiliate Marketing Components - Digital Marketing Template Files

Part of Econsultancy's Digital Marketing Template Files, this specific document will help you understand the various elements involved in affiliate marketing.

Developing and Executing an Affiliate Strategy - Digital Marketing Template Files

Included as part of Econsultancy's Digital Marketing Template Files, this 16-page document will help guide you understand what is needed for a successful affiliate marketing strategy.

E-commerce Opportunity Checklist (agency-side) - Digital Marketing Template Files

Specifically for agencies, this document will help you identify client-side e-commerce opportunities. This is part of Econsultancy's Digital Marketing Template Files pack.

E-commerce Supplier Selection (client-side) - Digital Marketing Template Files

Specifically for client-side organisations, this document will help you select a suitable e-commerce vendor. It is included as part of a wider set of similar files.

E-commerce Checkout Guidelines - Digital Marketing Template Files

Guidelines to help you streamline your e-commerce checkout process to improve conversion. Included as part of the wider Digital Marketing Template File pack.

E-commerce Checkout Form Guidelines - Digital Marketing Template Files

Guidelines to help you streamline your e-commerce checkout forms, to improve conversion. Included as part of the wider Digital Marketing Template File pack.

Corporate Social Media Policy Guidelines - Digital Marketing Template Files

These guidelines have been created to help you establish social media best practice and policies within your organisation. They are included as part of a wider set of similar documents.

SEO Performance Audit - Digital Marketing Template Files

What does a good SEO audit look like? What should you expect? Download this template to understand some of the factors you should consider when assessing your site.

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Featured Report

Paid Search Marketing (PPC) - Best Practice Guide

Coming in at over 300 pages in length and almost 120,000 words long, Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers everything you need to know about paid search advertising. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. This guide has been thoroughly updated to include best practice around mobile paid search, integrating paid search with other channels (including offline), and takes into account Google's new Enhanced Campaigns function.