Ther ROI of Personalisation infographic shows how companies are personalising the web experience and how they are measuring ROI. The data in the infographic is taken from the fifth Econsultancy / Adobe Quarterly Intelligence Briefing.
The latest Quarterly Briefing looks at the extent to which organisations personalise the web experience, how they measure the impact of personalisation and how the use of data will evolve in the light of consumer privacy concerns. The research is based on a survey of around 400 marketers in Europe and the United States.
Download the infographic, or for more information, download the full Quarterly Intelligence Briefing at http://ecly.co/Personalisation.