JUMP Magazine: Issue four

JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP, which takes place on 12 October 2011.

JUMP itself represents multichannel thinking: it is a print magazine, launched by an online publisher to support an offline event. See what we did there?

Joined-up marketing and PR really matters. It can enhance the customer experience, while increasing engagement, satisfaction, sales and profits. JUMP will shine a bright light on best practice multichannel stategies.

In this fourth issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including multichannel customer service, brilliant multichannel campaigns, mobile apps vs. websites, mobile checkouts, PR's role in joined up marketing, and how brands can get creative with QR codes.

For more information about the JUMP event and to book your place, please visit http://cometojump.com.

Contents

News

Trends

12. Customer service survey

15. Mobile stats special

16. Research: poor customer experience costs businesses billions

Insight

21. Multichannel customer service explained

25. Why is online customer service so bad?

28. Customer service goes social

29. Q&A: BT's Warren Buckley on multichannel customer service

43. 10 brilliant multichannel campaigns

46. Mobile apps vs mobile websites - which is right for you?

47. Ten tips for optimising mobile checkouts

Event preview

34. The 'Holy Grail' of multichannel marketing

36. The JUMP agenda

38. Who's speaking

40. Who's coming to JUMP

Opinion

48. PR has a big role in joined up marketing, but can it step up?

49. How to meet customers' multi-platform expectations

50. How brands can get creative with QR codes