Mobile Websites and Apps Optimization Best Practice Guide

The Mobile Websites and Apps Optimization Best Practice Guide, written by Craig Sullivan, Group Customer Experience Manager for Belron, aims to encourage companies to use this growing channel effectively. By designing around customers, their handsets, context and goals, companies can maximize visitor traffic and conversions.

The tips and techniques described in this comprehensive series of reports are designed to help you make good decisions about mobile, optimize for your mobile audience and improve user experience and mobile conversion rate. The guide includes a detailed list of some killer resources, articles and books, as well as examples of mobile optimized sites and statistics.

Part 1: Seven Ways to Optimize your Mobile Strategy

In the first report, first published in October 2011, Craig outlines how to identify your opportunities to target the growing mobile audience out there. He also explains why the gap between apps and mobile sites is closing, and why this is important to us all, when considering strategy.

Table of contents

1. Introduction
   1. About Econsultancy
   2. About the author
2. Rule #1 – Know Thy Device
3. Rule #2 – Get Good Mobile Analytics
4. Rule #3 – Hunt Opportunity, Not Myths
5. Rule #4 – Kill Your Own Myths
6. Rule #5 – End Device Discrimination, Today
7. Rule #6 – Mobile Performance is Vital
8. Rule #7 – It’s About the Audience, not the Religion
9. Conclusion
10. Resources

 

Note: The next two reports in this series will be available on Econsultancy's website in the following weeks.

Part 2 (coming soon): Mobile Design – Building Sites and Apps for a Cross-Channel and Platform World

Craig will explain how you can use rapid and low cost User-Centred Design approaches to build a mobile presence. If you have a multichannel business (web, app, mobile) then you should read this for tips on how to take advantage and build rapidly for this cross-platform and multi-screen world.

Part 3 (coming soon): Mobile Analytics and Optimization 

Here he'll cover mobile analytics – how to get useful data on devices and visitor activity. Using this knowledge, you can optimize your conversion rates or engagement further, using a range of tips and techniques.

We'll be looking at a complete range of activities which will tip the scales in your favour, so you can squeeze additional value from your traffic.

A free sample is available for those who want more detail about what is in the first report.

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