Online Advertising Networks – A Buyer's Guide 2005

Editor's Note: The 2007 Online Advertising Networks Buyer's Guide is now available. Econsultancy’s 103-page Online Advertising Networks Buyer’s Guide is an ideal starting place for anybody trying to find out more about how an ad network works and the opportunities on offer. Publishers, advertisers, media buyers and agencies can quickly research 13 online ad networks to work out their options, before placing or selling heavily discounted advertising (compared with buying at rate card direct from publishers). Our buyer’s guides contain in-depth vendor profiles, to help you quickly evaluate suppliers and service providers, as well as market and SWOT analyses to help you put things into perspective. Did you know...

• …ad networks help publishers sell more inventory?
• …ad networks can target ads – they don’t have to be ‘blind buys’?
• …ad network spending will outpace normal online ad spending in 2005 (37 per cent growth vs 32 per cent)?
• …the value of the online ad networks market in the UK will be £57.1m by the end of 2005?
• …CPM is typically between £1 and £4 for ‘run of network’ buying?

The 13 UK-based networks we have profiled are:

• Accelerator-Media
• ad 2-one
• ad pepper
• AdLINK
• Adsmart
• Advertising.com
• Adviva
• Aura Sports
• dgm
• eType
• MediaBrokers
• Migration Marketing
• 24/7 Real Media

A vendor matrix is also included, so you can quickly identify companies that offer the services you need. The web analytics matrix / checklist uses the following criteria: Single-site Buys, Sponsorship Deals, Blind Network, Pre and Post Testing of Brand Metrics, Contextual Targeting/Matching, Behavioural Targeting, Geo-Targeting, Multi-point tracking, Real-time Tracking, Frequency Capping, Automatic Optimisation, Ability to Optimise according to Client Metrics, Search Expertise, Affiliates Expertise. Buyer’s Guides cost £79 individually or are free to subscribers, from £99 per year. Subscribers have access to *all* of our reports. Our popular £249 per year ‘All-in-One’ package includes an individual subscription, an enhanced listing, a job listing and unlimited online press release distribution. *A sample is available below for non-subscribers, which includes information on the ad networks market and a SWOT analysis to help you convince the boss. Check it out!

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