Online Advertising Networks Buyer's Guide 2009

Overview

Author: Graham Charlton, Jake Hird, Linus Gregoriadis, Econsultancy

Pages: 156 pages

Structure: Market trends and issues, 23 network profiles

About this Guide

This buyer's guide is aimed at those who are investigating the market for online advertising networks, with profiles of 23 leading networks.

The comprehensive report is particularly relevant for publishers, advertisers and media agencies who are interested generally in online display advertising and, more specifically, the networks within this particular sector.

Contents

Like all our Buyer's Guides, this report includes a valuation of the ad networks sector, a SWOT analysis and examines trends in the marketplace as well as giving guidance about how to select the most appropriate network or networks.

Trends in the ad networks market, covered in this report, include:

• Ad spend slows down in the recession
• Greater focus on ROI and measurement
• Consolidation of ad networks continues
• Greater use of video advertising
• Innovative ad formats developed to engage consumers
• Networks use technology and data to increase efficiency

The 23 networks profiled are:

24/7 Real Media, Ad2One, Adconion Media Group, Addvantage Media, AdLINK Media Group, ad pepper media, Casale Media, Consilium Media, Eyeconomy, Fox Networks, Indoor Media, Media Initiatives Group, Microsoft Media Network, Oridian, OTP Media, Platform-A, Specific Media, TradeDoubler, Unanimis, Utarget.Fox, ValueClick, VideoEgg, Yahoo! Network

Who is this Guide for?

It is primarily aimed at publishers, agencies and advertisers who are interested in ad networks. It is also relevant for many others, such as the networks themselves, journalists, analysts or anyone who wants to research this particular market.

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Featured suppliers

24/7 Real Media

Ad2One

Adconion Media Group

Addvantage Media

AdLINK Group

ad pepper media

AOL Advertising

Casale Media

Consilium Media

Eyeconomy

Fox Networks

Indoor Media

Media Initiatives Group

Microsoft Media Network

Oridian UK

OTP Media

Specific Media

TradeDoubler

Unanimis

Utarget.Fox

ValueClick

VideoEgg

Yahoo! Network

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