Online Reputation and Buzz Monitoring Buyer's Guide 2008

There is a newer version of this report available: Social Listening Buyer's Guide 2013

Overview

Author: Aliya Zaidi, Michelle Goodall and Linus Gregoriadis
Pages: 142 pages
Structure: Market trends and issues; tips and pitfalls; 16 profiles of suppliers offering technology and services relating to digital reputation monitoring.
Access: Subscriber access only. Free sample available. See download instructions at right.

About this Guide

This buyer's guide has been written for those who are looking for technology and services relating to online reputation monitoring, with profiles of 16 leading suppliers. The guide also provides detail on the issues and trends relating to social media and "buzz" monitoring, as well as containing tips and pitfalls for companies looking for the most suitable supplier.

Contents

Like all our buyer's guides, the report starts with a look at trends in the marketplace. Trends in this sector, covered in this report, include: - Proliferation of content and social media means technology holds the key to online brand monitoring.
- Free tools become more widely available but vendors seek to add value to technology through human interpretation.
- Companies seek to harness power of social media to improve products, services and perceptions of brand.
- Importance of measurement and push for industry standards.
The 16 suppliers profiled are: Asomo, Attentio, Brandwatch, CyberAlert, Cymfony, FindAgent, iCrossing, Market Sentinel, Nielsen Online, Onalytica, Radian6, RepuMetrix, Reputica, StrategyEye, Techrigy, Trackur. You can download the free sample to see the full list of contents.

Who is this Guide for?

The primary audience for this report is intended to be digital marketers who utilise social media in their online campaigns, market researchers as well as online PR professionals. It is also intended to be a useful source of information for other interested parties, such as agencies and vendors.

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