Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.
The first report in this series was published in July 2011 and looks at some of the industry trends that are helping to define how companies are shaping and implementing their digital marketing strategies. Respondents were asked about the perceived impact that a number of trends are having on their own (or their clients') businesses, and more specifically about mobile and social media measurement.
The second instalment, published in September 2011, addresses more directly the impact of marketing technology on business by looking at the level of uptake for a range of digital-related technologies, their impact on the bottom line and their cost in time and other resources. As with our first briefing, we also asked responding companies whether they agreed or disagreed with a number of statements, this time technology-related.
The third briefing in this series, published in December 2011, looks at the extent to which organisations use social data, what is preventing them from harnessing social data as effectively as they would like, their approach to social CRM and the role of social signals for determining search rankings.
The fourth briefing in this series, published in February 2012, is dedicated to the identification of trends and challenges which are (or should be) at the top of marketers' digital agenda over the coming year.
Download the four briefings to learn more:
- First Quarterly Digital Intelligence Briefing - July 2011
- Second Quarterly Digital Intelligence Briefing - September 2011
- Third Quarterly Digital Intelligence Briefing: Social Data - December 2011
- Fourth Quarterly Digital Intelligence Briefing: Digital Trends for 2012 - February 2012
Free samples are available for those who want more detail about what is in the reports.
Reports included in this bundle
- Second Quarterly Digital Intelligence Briefing
- First Quarterly Digital Intelligence Briefing
- Quarterly Digital Intelligence Briefing: Social Data
- Quarterly Digital Intelligence Briefing: Digital Trends for 2012
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