Download the latest Quarterly Digital Intelligence Briefing (Digital Trends for 2013) here.

Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.

The first report in this series was published in July 2011 and looks at some of the industry trends that are helping to define how companies are shaping and implementing their digital marketing strategies. Respondents were asked about the perceived impact that a number of trends are having on their own (or their clients') businesses, and more specifically about mobile and social media measurement. 

The second instalment, published in September 2011, addresses more directly the impact of marketing technology on business by looking at the level of uptake for a range of digital-related technologies, their impact on the bottom line and their cost in time and other resources. As with our first briefing, we also asked responding companies whether they agreed or disagreed with a number of statements, this time technology-related.

The third briefing in this series, published in December 2011, looks at the extent to which organisations use social data, what is preventing them from harnessing social data as effectively as they would like, their approach to social CRM and the role of social signals for determining search rankings.

The fourth briefing in this series, published in February 2012, is dedicated to the identification of trends and challenges which are (or should be) at the top of marketers' digital agenda over the coming year.

The fifth report in this series, published in June 2012, looks at the extent to which organisations personalise the web experience, how they measure the impact of personalisation and how the use of data will evolve in the light of consumer privacy concerns.

The sixth report in this series, published in September 2012, examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today.

The seventh report in this series, published in November 2012, is dedicated to Making Sense of Marketing Attribution. The briefing looks in detail at how organisations can overcome obstacles to success, and how they can work towards best practice.

The eighth briefing in this series, published in January 2013, highlights some key digital trends for 2013, outlining the challenges and opportunities which organisations are (or should be) paying close attention to.

Download the eight briefings to learn more:

Free samples are available for those who want more detail about what is in the reports.

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