Paid Search Marketing (PPC) - Best Practice Guide 2008
Please note: There is a newer version of this report available
Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment.
User Experience Roundtable Briefing - May 2008
This free 11-page briefing discusses the latest market news and developments in user experience. Learn about trends in Web 2.0 technologies, multi-variate testing, behavioural targeting, and measurement and metrics.
Online PR Roundtable Briefing - May 2008
This is a free 11-page briefing based on Econsultancy's May 2008 roundtable about Online PR.
SEO Roundtable Briefing - May 2008
A free 12-page briefing with trends, search engine changes and developments, and the latest statistics related to SEO. The report also discusses SEO techniques and strategies for link-building.
Online Measurement and Strategy Report 2008
Please note: There is a newer version of this report available
An analysis of the web analytics industry based on a survey of digital marketers. The report contains valuable insights into the use of web analytics tools and how much companies are spending. A 2009 version of this report is now available.
Online Advertising Networks Buyer's Guide 2008
Please note: There is a newer version of this report available
This guide contains profiles of 28 online advertising networks, the latest trends in digital display advertising and tips and pitfalls for buyers. Essential reading for advertisers, agencies, publishers and networks.
UK Search Engine Marketing Report 2008
Please note: There is a newer version of this report available
This 55-page report contains a detailed analysis of the UK search marketing environment, covering search engine optimisation and paid search. Based on the biggest UK survey of its kind. There is a 2009 report available.
Comparison Engines Buyer's Guide 2008
This 143-page report, with profiles of 16 leading comparison engines, is a useful guide for all those investigating the shopping comparison market. Learn about increasing competition in the industry, the challenges of Web 2.0, and the emergence of social shopping.
Ireland Search Engine Marketing Report 2008
A detailed analysis of the fast-growing Ireland search market, covering search engine optimisation and paid search. Based on a 2008 survey of digital marketers.
Email Marketing Industry Census 2008
Please note: There is a newer version of this report available
A must-read report for email marketers covering the amount and type of email marketing carried out by organisations, issues affecting the industry and the effectiveness of email.
