Search Engine Marketing: PPC Planning and Buying - Digital Marketing Template Files

This report is part of the Search Engine Marketing: PPC – Digital Marketing Template Files bundle. See Digital Marketing Template Files for more details.

Overview

Digital Marketing Template Files: Search Engine Marketing - PPC

Authors: Chris Camacho at SMG Search, LBi, Econsultancy, and other expert contributors 

Files included: 6 files 

Titles: Google Analytics Reporting Dashboard, Campaign Troubleshooting Checklist, PPC Ad Group and Keyword Optimisation, PPC Testing Matrix Timeline, PPC Forecasting, PPC Client Briefing

About these templates

Paid Search (PPC) is an important part of search engine marketing. We've created template files and have included genuine examples of working PPC documents that should help steer you towards maximising your paid search efforts. This particular section helps you focus on the planning and buying element of PPC.

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