JUMP Magazine: Issue four
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP, which takes place on 12 October 2011. In this fourth issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including multichannel customer service, brilliant multichannel campaigns, mobile apps vs. websites, mobile checkouts, PR's role in joined up marketing, and how brands can get creative with QR codes.
The Future of Digital Marketing 2011 Presentations
Presentations from Econsultancy's Future of Digital Marketing event on 15th June 2011. Over 300 digital marketers attended to hear from those leading the way in the digital landscape on topics including the Rise of M-commerce, Online Video, Augmented Reality, Online Community Management and Web 3.0: The Rise of the Tablet and Application Era.
Many Voices, One Message (Online Communications)
Many Voices, One Message: Shaping Valuable Conversations in Fragmenting Channels explores the current state of online communications through the eyes of senior communications executives from around the world. Produced in association with Bite Communications, the report includes chapters on the collision between digital and traditional communications, new roles for communications teams, the prospects for automation and skill sets for communicators in the future-present.
Innovation Awards 2011 Winning Entries
In 2008, we launched the industry‘s first Innovation Awards, designed to give clients, suppliers and agencies recognition for genuine innovation and success in digital marketing. For the 2011 Innovation Awards, we assembled an international judging panel from companies known for innovation, such as the BBC, Mercedes-Benz, Dell, Telefonica (O2), DuPont, BT, Net-a-Porter, Mindshare, SMAC, and Newsforce, as well as digital gurus such as Paul Boag, Sam Decker and Ian Jindal. This document provides all the winning entries as they were provided to us, minus any confidential information and supporting materials.
Social Media and the Travel Sector: Trends briefing
The Social Media and the Travel Sector: Trends is a 20+ page document, sponsored by Turkish Airlines / Social Trippin', which is free to registered users. Inside, it contains the latest market trends, best practices, statistics, useful resources and case studies relating to social media within the travel industry.
The Future of Digital Marketing 2010 - Presentations
The presentations from The Future of Digital Marketing event on 16th June 2010 in London, UK.
The Future of Digital Marketing 2009 - Presentations
Please note: There is a newer version of this report available
The presentations (in Powerpoint and PDF files) from The Future of Digital Marketing event on 17th June 2009 in London, UK.
Online Measurement and Strategy Report 2009
Please note: There is a newer version of this report available
An analysis of the web analytics industry based on a survey of digital marketers. The 64-page report and 30-slide presentation contain valuable insights into the use of paid-for and free web analytics tools.
Delivering Successful E-commerce Projects
E-commerce project management is complicated at the best of times, given the sheer number of potential challenges involved. This report will help you navigate the challenges, whether you work on the client-side or supply-side.
US Affiliate Census
The US Affiliate Census 2009, based on a survey of affiliates, is the most detailed study available about the performance marketing landscape, and essential reading for digital marketers.
