JUMP - Engage presentations 2011
Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.
JUMP - Analyse presentations 2011
Presentations from the Analyse stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Analyse is all about data, metrics, measurement, analytics. Data underpins any attempt to join up your marketing channels.
Affiliate Census 2011
The Affiliate Census 2011 is a comprehensive survey of more than 300 affiliates, which looks in detail at the nature and quality of relationships affiliates have with networks and merchants. The report is essential reading for those who want to know more about affiliates, including how much revenue they are generating, how they are getting their traffic and which linking methods they are using.
B2B Content Marketing Best Practice Guide
The B2B Content Marketing Best Practice Guide provides a framework for evaluating your current content marketing process and will help you make the most of your content in the future. The tools and techniques discussed are designed to help you manage and streamline the tactical execution of content marketing in a B2B environment.
Online Advertising Survey
The Online Advertising Survey Report, produced in association with the Rubicon Project, is a useful overview of the online display advertising environment. It contains information about spending trends, the use of ad networks, types of targeting and use of data. The research also examines the impact of real-time bidding and the increasingly important role played by online advertising exchanges, demand-side platforms (DSPs) and trading desks.
B2B Internet Statistics Compendium
Econsultancy's B2B Internet Statistics Compendium is a comprehensive collection of the most recent B2B statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media. A huge time-saver for presentations and reports.
JUMP Magazine: Issue three
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP, which takes place on 12 October 2011. In this third issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including optimising your mobile strategy, a guide to location-based marketing, using offline ads to drive online activity, and how to make the most out of your data.
Marketing Attribution Management Buyer's Guide
Please note: There is a newer version of this report available
The first Econsultancy Marketing Attribution Management Buyer's Guide, which is relevant for a global audience, is an invaluable resource for client-side marketers who want to understand the market and invest in attribution technology and services. The guide looks at market trends within this sector, with profiles of 23 leading suppliers, as well as best practice and tips for identifying the right vendor.
Ad Serving Buyer's Guide
Econsultancy's Ad Serving Buyer's Guide is an invaluable source for those investigating the market for ad serving solutions, with profiles of 15 suppliers and detailed information about the trends and issues affecting the online display advertising sector. The 158-page report also contains useful advice for those seeking a suitable supplier and best practice and tips for identifying the right ad serving solution to meet your needs.
Marketing Budgets 2011
Please note: There is a newer version of this report available
The Marketing Budgets 2011 report, published by Econsultancy in association with SAS UK, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.
