You'll find a list of reports relating to social networks and online communities below, while some are specifically concerned with social networks and online communities, others deal with related topics. If you can't find the information you're looking for about social networks and online communities, drop us a line and we'll point you in the right direction.
Online Video Best Practice Guide
The Online Video Best Practice Guide, updated in July 2012, is aimed at marketers and content owners who are using video as a tool for marketing and sales. The 49-page guide covers all you need to know about what's happening in online video, including best practice tips, platforms and techniques. The report is full of real, practical examples and case studies to help you with online video strategy and tactics.
The Innovation Report
Download our Innovation Report to see examples of cutting edge tactics and innovative business models across the whole range of digital marketing disciplines, including online advertising, ecommerce, mobile, social media, and search. Companies featured in this report include Kiva, Lastminute.com, Dell and Photobox.
The Multi-Screen Marketer
The Multi-Screen Marketer addresses rapidly shifting media consumption behavior. Consumers are viewing content simultaneously on multiple devices, and brands are learning to chase them across the gaps. This report, conducted in association with the IAB, combines a survey with extensive trend analysis by Stefan Tornquist, Econsultancy's VP of Research.
Facebook Pages for Business Best Practice Guide
Econsultancy's Facebook Pages for Business Best Practice Guide has been produced specifically with the aim of helping organizations and brands design and implement their Facebook pages for maximum effect, no matter what the objective.
This 100+ page document contains sections ranging from building an internal business case for a Facebook presence through to understanding internal strategy and moderation.
The guide also contains a comprehensive, 50-point checklist of best practice issues and their associated success factors that you'll need for your Facebook activity.
Online Communities Part Two: Engaging Your Community Across Multiple Platforms
Online Communities Part Two: Engaging Your Community Across Multiple Platforms is the second report in a series of four by DJ Waldow that focus on digital community building. This report uses detailed case studies to demonstrate how brands can connect with an audience across multiple social media sites.
Digital Tribes I: Naming
Redefining Digital Tribes Using Native American Tribal Practices is the first of three reports from Econsultancy’s Digital Vision grant-winner Allison Aldridge Saur. Building a community has become a primary goal for many marketing organizations. The words that surround these communities range help define and grow them. In this report Saur explores the role of Naming in digital community building, using the template of Native American tribal practice to highlight best practices. What is a tribe? How do they work? And what can digital marketers learn from studying them?
Digital Cream Dubai 2012 Presentation
Our second Digital Cream Dubai event on 21 February 2012 brought together 130 regional senior client-side marketers for an intense day of knowledge sharing on online marketing and e-commerce.
Econsultancy CEO Ashley Friedlein presented the findings from Econsultancy's State of Digital in MENA 2012 report, looking at current trends in the Middle East and North Africa.
The State of Digital Marketing in the Middle East and North Africa 2012
The State of Digital in MENA report, published by Econsultancy (and supported by ArabianBusiness.com), looks in detail at use of different traditional and online marketing channels in the Middle East and North Africa. The report also looks at how companies are using social media for marketing, how businesses are measuring marketing effectiveness and examines the barriers to digital marketing and e-commerce in the region.
2012: Email in Action
Consumers are changing the way they use digital media, and email marketers are adjusting their strategies accordingly. This study, Email in Action, was produced by Econsultancy and the Email Experience Council of the Direct Marketing Association, and drew input from over 450 marketing organizations and agencies in North America with an email focus. It examines the big changes, reveals current adaptive practices, and explores the creative ways in which email marketers are responding to new challenges.
Online Communities Part One: Starting a Community
Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital community. This report, Part One, Starting A Community explores the foundational concepts of community, the advantages for companies who take the time to build them, and explores the preliminaries of using the largest community-facilitating digital services.
