These reports contain practical advice, case studies, and resources necessary to master content management. As demand for personalised content and functionality soars, effective content management is an essential driver of sales.
Keynote presentation (45+ slides) by Linus Gregoriadis and Jake Hird, outlining their visions for the future of digital marketing in Australia. Presented at Econsultancy's Digital Cream, Sydney, on 23 October 2012.
PowerPoint presentation (34 slides) by Eddie Choi, expert in digital marketing, addresing whether a social presence, and social signals, have an impact on search visibility and search rankings. Presented at Econsultancy's Digital Cream event in Shanghai, China, on 18 October 2012.
PowerPoint presentation (24 slides) by Sophia Ong, National Planning GM Tencent, on the value of digital marketing in China, at Econsultancy's Digital Cream event in Shanghai, China, on 18th October 2012. Includes information on Tencent, the world's third largest internet company, as well as case studies from the Chinese market.
PowerPoint presentation (36 slides) by Econsultancy CEO Ashley Friedlein outlining his vision for the Future of Digital Marketing. Presented at Econsultancy's Digital Cream event in Shanghai, China, on 18 October 2012.
Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 10th October 2012. Over 1,200 digital marketers attended to hear from those leading the way in multichannel marketing.
The Content Marketing Survey Report, sponsored by Outbrain, illustrates the strategies, tactics and opinions of more than 1,300 content marketers. The survey looks at the amount and type of content marketing carried out by organisations, how many brands have a strategy in place, the tactics and channels they are using for content, ownership of content marketing within organisations, how publishers are using content marketing, and the challenges and barriers to success in this area.
Create a clear and structured plan for your Content Marketing using the Content Marketing Calendar we have created to help you with timings and to ensure all bases are covered.
Use the opportunity presented by effective SEO to make your content easily accessible to people when they want it - use our SEO Checklist to ensuer you have a consistent process to optimise your content pages.
Want to effectively distribute your content online and offline effectively? Use this template to guide you in how to use these channels to promote your content.
Content can only have an impact if it is stored and displayed effectively across your website - use this template to guide you in the key steps for integrating content into your website.